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Adverts

Introduction In advertisements there are always codes and conventions, codes used for symbolic purposes and codes for technical purposes. Two adverts New Hyundai Super Bowl Commercial   Coco Cola - Brotherly Love Symbolic codes - Location Advert 1: The locations for the first advert are a few places, mostly places that are known for a date, the cinema, a theme park and a hillside. these places ground the advert in reality and also show how the car is capable of getting people to where they want to go.  Advert 2: The locations for the second advert, secondary locations are the house and outside the house, instantly we're introduced to the two characters and what style of friendship they have, friendship as brothers. the locations go from the house to their local park. Here the younger brother gets bullied until his brother steps in and helps him out. In each location a coke bottle is present, showing having coke is okay anywhere you go.  -Cost...
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Unit 16

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Unit 16: What is editing? Define the definition of "What is Editing?' What is Editing? Editing is the arranging video material and audio clips, correctly placing the videos and sounds where they are best suited. Editing is done to make sure the finalised product is suitable for it's targeted audience and unwanted footage and sounds are removed. The editing stage is usually carried out by a group of workers called "editors", this is usually done in the post production stage. Their objective is to properly sequence (put together) scenes to achieve a smooth flow for their product. i.e. songs, movies, television, books, E-Books. Origins of Editing The origins of editing came after the invention of the cinematograph, this was the first motion film camera, the cinematograph was invented by the Lumiere brothers, the reason for the Lumiere brothers being so important was because they invented motion pictures (Film) The Lumiere brothers made the first films t...
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